25 years building brands and scaling revenue across industrial manufacturing, SaaS, medical devices, and B2G. Former agency founder. Creative director turned executive. $31.5M in revenue driven from a single strategic rebrand.
I started as a graphic designer — obsessed with craft, composition, and the story a brand tells before a single word is read. That visual instinct didn't disappear when I became a marketing executive. It sharpened into a weapon.
Over 25 years I've founded two agencies, led teams of nine, managed a $1.5M marketing budget, and steered an industrial brand from obscurity to $31.5M in annual sales — all while keeping the eye of a designer who knows exactly why something works.
My sweet spot sits at the intersection of brand strategy and performance marketing: where a rebrand doesn't just look good, it drives a 300% lift in organic traffic. Where a Facebook campaign earns 5:1 ROAS at $0.21 CPV. Where every dollar of spend has a number attached to it.
I'm targeting VP of Marketing, Marketing Director, and Head of Marketing roles across manufacturing, medical devices, SaaS, and B2B services — industries where I know the buyer, the channel, and the competitive field cold.
Every campaign, every rebrand, every budget — measured, not assumed.
From founding agencies to directing enterprise marketing — logged in order.
Led a full corporate identity repositioning for the National Ramp product — a durable medical equipment brand — generating $31.5M in sales by 2021 and 15% market share. Scaled lead volume 275% and ran Facebook campaigns at 5:1 ROAS.
12-month remote engagement designing targeted marketing strategy for a nonprofit. Built MarTech infrastructure from scratch, achieved 300% YOY organic traffic growth, and grew social to influencer status inside a year.
Managed a $1M+ budget for a leading CPG lighting manufacturer, achieving 4:1 ROAS and lifting luxury brand visibility 40%. Led a website relaunch integrating SAP One ERP and rolled out HubSpot CRM to 150+ dealers.
Directed global B2B SaaS marketing across 14 countries, yielding $1.2M ARR growth and a 20% subscription advance. Revamped ABM-focused CRM reporting, unlocking $400K in new quarterly pipeline.
Supported communications and logistics for the Master Army Profession Education Trainer Initiative. Coordinated multimedia production for a Secretary of the Army-level campaign and oversaw five annual educational summits.
Founded and scaled a full-service marketing agency from zero to profitability — 35% YOY revenue growth, an 8-member team, and 95% client retention across fintech, real estate, and fine dining.
Two and a half decades of tooling up — from the Adobe Suite on day one to AI-driven MarTech today.
Targeting VP of Marketing, Marketing Director, and Head of Marketing roles in the NY metro area and remote. Open to manufacturing, medical, SaaS, and beyond.